Armageddon Outta Here

I used to quite like West Ham. There's always been a razzmatazz about them, something which makes them quite cool to support, not like if you support Grimsby, or Preston, or even, let's face it, Birmingham City. All the cool celebrities support them, people like Ray Winstone, Russell Brand, all the impish Cockerney fashionable types, yet they still retain an aura of hard-up Londoners battling against the odds. I could even look past the fact that they play in claret and blue to have a soft spot for them. And of course, in case you didn't know, they won us the World Cup. However, ever since a couple of months ago, all this admiration for them has disappeared. Like the rest of the country, it seems, I've developed an intense dislike for the new West Ham owners, pornography entrepreneurs David Sullivan and David Gold. The difference between Birmingham City fans and the rest of the country is that we've had good practice at hating them.

In 1993, Gold and Sullivan rocked up at Birmingham City, with the club in dire financial trouble, and the team going nowhere. They introduced the 'kids for a quid' scheme to get the fans back to St Andrews, they made the club absolutely debt-free, and had an admirable record with keeping faith with managers. How do I know all this, and how can I trot this information off without even looking it up? Because they reminded Birmingham fans of this every single day, and threw this information at us after the relationship between the fans and the board soured. To my mind, this happened in 2005. Gold, always the 'good cop' in the relationship, told us that 'Birmingham fans would sit back and go 'wow'' at the players on show, namely Jesper Gronkjaer, Emile Heskey and Muzzy Izzet, amongst others. We didn't. The club went backwards, and managing director of the club Karren Brady went from having a waiting-list for season tickets to struggling to fill the ground. In any other profession, Brady would've surely been sacked. In 2007, Sullivan declared he wanted to sell his stake, citing that Blues fans had totally unrealistic expectations of them, and in 2009, finally handed over the keys to Carson Yeung.

Now that the background has been described, you can imagine the knowing looks exchanged between Birmingham fans when Gold and Sullivan rolled into Upton Park, spouting the same promises to unsuspecting Hammers fans. Ironically, West Ham's first victory under the new owners was against Birmingham, but now that the Hammers are still in danger of relegation, the prone to hyperbole Sullivan has claimed that it will be 'Armageddon' if the team went down to the Championship. I'm not entirely sure what he means by 'Armageddon'. Presumably, a comet will hit Upton Park, the players will spontaneously combust, East London will become a wasteland occupied by no-one, and West Ham will have to play Norwich on a Tuesday night. Thankfully, the national media has finally cottoned on to their ways, and has realised it wasn't just a bunch of 'whingeing Brummies' moaning about the poor management of the club, but instead frustration caused by years of false promises and not delivering.

All this has been capped off by their treatment of Gianfranco Zola, a man so small and delicate you just want to wrap him in a blanket and tell him everything will be OK. Backstabbing and using the media as a tool to get one over on someone is not a new device by Sullivan in particular, but his open letter after the 3-1 defeat to Wolves totally undermined Zola, and it's a credit to the Italian that he hasn't reacted worse than he did.

I have nothing against the West Ham fans, and I like the sound of 'I'm forever blowing bubbles' and Frank McAvennie as much as the next man. However, for me, I'd love to see a triumph of Hull over West Ham, of East Yorkshire grit against East London chic when it comes to the relegation battle. Sullivan and Gold, if they can drag themselves away from their open letters to the fans and their countless media appearances, will have to deal with the rubble of 'Armageddon' without the help and sympathy of many football fans. The fans deserve better.